Activist Quotes
1999 Campaign
DotCom Examples

DotCom Examples

Although OurForests.org does not intend to replicate the examples below, we have provided these links to illustrate the principles behind some of the strategies that will be deployed on behalf of the Heritage Forests Campaign. Please note: In many cases we've had to take a "snap-shot" of a dynamic web site in order to illustrate the principles. If you'd like to delve further into any of these Web sites, you'll need to go to the site directly.


  • Self-Identifying Profile: OnWashington.com
    OurForests.org visitors are offered an opportunity to tell us about their preferences when they sign up to Virtual Volunteer.  Using the information supplied by the visitor, emediacy will provide personalized action alerts based on expressed interests. OnWashington.com is a good example of this principle in action. At OnWashington.com I have specified my birthdate, which yields a personalized horoscope for the day, and my news preferences, which allows my to get the both the local and technology news first thing.
  • Profile Based on Actions Taken: Amazon.com
    Over time emediacy will build the profile of the user to track the actions they have taken. Future outreach will be based on response to previous alerts.  For instance, activists who took action to protect the Tongass National Forest in Alaska can expect to receive a version of our standard alert that specifically mentions the Tongass. Amazon.com uses this principle to develop personalized advertisements based on books that are similar to those I've purchased in the past.

Write a Letter to the Editor: VoxCap.com.
Using a free service such as VoxCap.com, emediacy will ask activists to write letters to the editor.

Get Involved Locally: Volunteermatch
Volunteermatch allows a visitor to select their zip code and find local volunteer activities. The OurForests.org Community site will allow activists to select their state go straight to information and opportunities for local National Forests.

Visibility: Mine Hazard Awareness Campaign 
E-Activists can help spread the word offline, as well. Downloadable and printable stickers and posters allow e-activists to increase visibility for the campaign and generate web traffic.

Screen Saver: Smoke Free Kids
In exchange for taking the Smoke Free Kids pledge, you can download a free computer screen saver

OnlineDiscussion Board: Utne Reader
OurForests.org will be holding online discussions using the Utne readers service. This link is to a current discussion about sustainable development and the car culture in America.

Online Chat:  Feminist Campus
Online chat is a valuable way to promote discussions among your activists, and can often provide a way to train and develop e-activists.  The Feminist Campus uses this strategy quite well.

Rich Media: At Joe Cartoon, visitors download short interactive files which are extremely amusing.  These files can be forwarded to friends and family via email, and always contain references back to the original site. We will create a similar (though less gruesome) interactive file to spread the word about OurForests.org.

Link Web Sites: Al Gore 2000
At Al Gore's web site you can pick up banners to link from your web site to his.  OurForests.org will use the same strategy in the community site.

emediacy is a program of the Technology project dedicated to developing and implementing strategic, innovative, internet-based projects that expand the current uses of communication and information technology in advocacy campaigns. In the first year of the program, emediacy successfully solicited over 190,000 email comments pressuring the Clinton Administration to protect roadless and wild areas in the U.S. National Forest system on behalf of the Heritage Forests Campaign. The Heritage Forests Campaign is an initiative of the Pew Charitable Trusts. Additional funding for this project was provided by the Turner Foundation and the W. Alton Jones Foundation. For more information, contact Sarah DiJulio, [email protected].